BAcon

Welcome Opening
2016-11-04 15:30 - 16:00 (America/Denver) | Marriott Marquis, 901 Massachusetts Ave NW, Washington, DC, 20001, United States
The one and only Randy Petersen will open BAcon 2016.

Marriott Rewards: Past, Present, Future
2016-11-04 16:00 - 16:55 | Marriott Marquis, 901 Massachusetts Ave NW, Washington, DC, 20001, United States
Featuring Thom Kozik (Marriott, Vice President of Global Loyalty) and David Flueck (Senior Vice President of Starwood Preferred Guest).
Marriott’s recent acquisition of Starwood has resulted in exciting new opportunities for the 87 million members of Marriott Rewards, The Ritz-Carlton Rewards and SPG. The early results have been very positive for members. Be up close and personal with the two architects leading the charge in creating a new loyalty program.

Recap and The Day Ahead
2016-11-05 09:00 - 09:15 | Marriott Marquis, 901 Massachusetts Ave NW, Washington, DC, 20001, United States
Randy Petersen will give a recap of previous events and announce what’s to expect for the day ahead.

Check-in & Registration
2023-09-09 08:00 - 09:00 | Venue, 123 Street, City, CO, 00000, United States
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Google Analytics Workshop
2023-09-09 09:00 - 10:00 | Venue, 123 Street, City, CO, 00000, United States
There is a lot of information in Google Analytics. In this session, the goal is to help you understand why analytics are important, how they work, which reports are the most essential to know, how do you decide which information is important … which isn’t and how to say goodbye to being overwhelmed by it all? This session will show bloggers key information to look at including goals, funnels and filters and ways to improve your blogs performance using that data. We’ll cover data points that are most applicable to blogging and what each data point is actually telling you.

Focus on Writing
2023-09-09 13:00 - 14:00 | Venue, 123 Street, City, CO, 00000, United States
How to turn browsers into raving readers with killer headlines and powerful stories. Want people to read your blog? First you’ll need to craft a clickable headline that drives visitors to your site. Once they’re there? Unleash your inner storyteller so they’ll linger, share your stuff, and come back for more. Elevate your writing skills so that your posts engage and showcase your personality and are honed for the mobile audience that grows daily.

15 Minute Break
2023-09-09 15:30 - 15:45
Rest, relax, reflect

Website Review
2023-09-10 09:00 - 22:30 | Venue, 123 Street, City, CO, 00000, United States
We’ll pick a few lucky bloggers to sit down and review their site

Legal Issues for Blogger
2023-09-10 10:30 - 23:30 | Venue, 123 Street, City, CO, 00000, United States
Bloggers have a number of unique issues that they must contend with; everything from copyright legal issues, trademark legal issues, libel, privacy, fair use considerations, plagiarism, understanding creative commons, defamation, protecting your words from being used – and using other people’s words, disclosure and even the decision of incorporating your blog or forming an LLC. All these raise legal issues that bloggers must contend with. During this session, we will address some of the more important issues and help you understand how to deal with them before serious problems arise.
