Using Google Analytics to Improve Your Blogging and your Traffic. There is a lot of information in Google Analytics. In this session, the goal is to help you understand why analytics are important, how they work, which reports are the most essential to know, how do you decide which information is important … which isn’t and how to say goodbye to being overwhelmed by it all? Presented by the Product Manager of Google Analytics, this session will show bloggers key information to look at including goals, funnels and filters and ways to improve your blogs performance using that data. We’ll cover data points that are most applicable to blogging and what each data point is actually telling you.
Krista Seiden is an experienced leader in the digital analytics industry and has driven analytics and optimization practices at companies such as Adobe and The Apollo Group. She has recently been recognized as a 2014 “Rising Star†by the Digital Analytics Association (DAA) Awards for Excellence. In her current role as a Product Marketing Manager at Google, she leads web analytics, reporting, testing, and optimization for the Enterprise Marketing team. She has evangelized optimization internally and expanded A/B testing efforts over 15-fold to the point where her team executes over 50 tests per quarter.
Following Google’s presentation we will have a hands on workshop with actual use of your analytics and what it means to you.
