The topic comes up each year … what to wear? 
Answer: Wear what makes you feel most comfortable. Clothing choices run the gamut, so you can’t go wrong! Jeans are good and your host (Randy) will likely be dressed in his almost trademark look (Nike+) if that gives you any ideas. If fact, we’ll be shocked if he doesn’t combine a denim cowboy shirt with black Nike soccer pants and white Nike shoes one of the days—so predictable!
HOWEVER, remember that we have social events planed for each evening and they are at some fairly swanky hotels (SLS and The Delano) so regardless of your conference clothes the social events might be a bit more than flip flops. But please, no jackets and ties allowed—we’re ‘comfortable’.
Hope this helps answer the dress code question because as Humphrey Bogart once posted from his ‘View From The Treasure of the Sierra Madre’ blog on BoardingArea—We don’t need no stinkin’ dress code.*
* no classic films we harmed in the writing of this post.
