Media Roundtable

Greg Lindsay (freelancer), Greg Mayerowitz (AP), Nancy Trejos (USA Today)

When you’re trying to make your mark as a blogger, placing contributed articles in various media outlets can only bolster your credibility and lead to more exposure. Every editor may have their own opinions, and the topic matter is often a subjective business, but no matter where you’re pitching, you need to think about the “expert” you are. These writers/editors for national news organizations will take you through the process they use when seeking out “experts” and keeping them on the virtual Rolodex. As well, veteran freelancer Greg Lindsay takes you along on his own best practices for pitching topics and stories and just getting to know the media.

Takeaways

• What to put into your pitch
• Who and how to pitch
• How to follow up on an introduction to the media