Blogger Meet Brand, Brand Meet Blogger

Featuring American Express, Starwood SPG, Southwest Airlines, Hyatt Hotels, and Lufthansa.

Case studies and breakdowns of how to build readership through blogging and branding. How can you keep the division between business and editorial as a single blogger? How do you maintain your credibility with your readers, is it transparent enough? These are some of the questions that you as a blogger may consider as you begin to develop yourself as an endorser, critic, or ambassador for many creditable companies. Working with brands is not just about the free stuff, it’s also about taking your blogging responsibly. Whether you are still getting started or consider yourself a seasoned blogger, this session takes a look at both sides of the story, from the blogger to the brand.

Takeaways

• The trend of in-kind vs. paid political announcement
• Transparency is from the other set of eyes as well
• Brand influencers and brand advocates are not the same