Media Roundtable

When you’re trying to make your mark as a blogger, placing contributed articles in various media outlets can only bolster your credibility and lead to more exposure. Every editor may have their own opinions, and topic matter is often a subjective business, but no matter where you’re pitching, you need to think about the “expert” you are. Featuring writers/editors for national news organizations, Ben Mutzabaugh (USA Today), Scott Mayerowitz (The Associated Press), and Tyler Dikman (loungebuddy), this panel will take you through the process they use when seeking out “experts” and keeping them on the virtual Rolodex. And, can you be in the Media but be anonymous?

Takeaways

• What to put into your pitch
• Who and how to pitch
• How to follow up on an introduction to the media